Company description
World-famous Italian motorbike manufacturer with almost a century of history behind it.
The Challenge
The company needed a system to update the brochures of older motorbike models, in terms of technical data or image restyling, and to create new ones for newer models.
The main difficulty was to coordinate the work of the numerous employees who were responsible for writing the brochure texts in Italian, English, French, Japanese and Spanish.
The solution
The Overbrand system allowed the centralisation of information, and therefore better management of translations between the various collaborators in Italy and abroad, who received notification of approval of the original version of the texts before proceeding.
In addition, the software remained constantly updated with the latest version of the file, thus guaranteeing autonomy to the marketing team in the generation of the PDF to be presented in meetings, if necessary.
With regard to brand identity, tk.digital provided graphic services for the research and processing of images, colour correction and retouching of photos to be included in brochures.
Results
The optimisation of workflow and data management made it easy and effective to update and create brochures, directly from the internal marketing area.
Our graphic services consolidated the brand identity through the care of images to ensure a strong visual impact and immediate recognisability.
