Company description
The client is a leader in collective, commercial and exhibition catering, banqueting and facility services. It prepares meals for school and company canteens.
The challenge
The company would like to move beyond its current management of digital assets organised in folder-based file systems. Photos, videos and documents need a secure repository to be easily found and shared with stakeholders. This solution should be integrated with the photo editing tools already used in the company, so as to optimise the workflow.
The solution
DAM (Digital Asset Management) is the platform that is right for our client, as it meets his needs for:
- Centralisation: DAM not only acts as a repository, but also represents a standard for sharing assets, replacing the most common file systems, e-mails and other file dissemination tools;
- Security in asset management, to avoid dispersion;
- Integration with the company's existing graphic tools (Adobe and Canva);
- Standardisation in the saving of assets;
- Ease of search: the DAM solution we chose for the client stands out from others on the market thanks to its fast search system based on a well-structured taxonomy and metadata;
- Greater control of assets: the software also checks for duplicates.
Results
Since the implementation of the DAM identified by tk.digital, the company has seen a significant optimisation in the management of its digital assets. The adoption of this platform has led to a reduction in search times and the risk of lost or scattered files. It has also enabled teams to optimise editing processes, ensuring greater consistency in design and branding. In summary, the company's operational efficiency and time to market have largely benefited from the solution proposed and successfully implemented by tk.digital.
