Company description
Company providing training courses for tax and legal professionals.
The Challenge
Simplify the production flow of brochures by optimising costs and resources. The production process took place with a continuous exchange of drafts in the form of Word and PDF files between the design team, course instructors and the graphics studio. There were between 10 and 15 draft versions per brochure, which meant a high production cost and a high possibility of errors.
The solution
Thanks to Overbrand, the marketing and design teams were able to minimise the exchange of drafts (maximum 2 per brochure) with a significant reduction in costs.
In addition to automatically editing the brochures, the marketing team could export the files in PDF format.
We also helped the company with graphic services such as brochure layout, image searches on online photo banks and the production of fillable PDFs to promote the courses including the registration form.
Results
All this led to an optimisation of the workflow, with a decrease in internal costs due to the exchange of drafts between departments, which work on one shared document, marketing and design autonomy in the correction of texts and production of PDFs, In conclusion, the company considerably reduced the time to market, taking only one day to publish the brochure online.
